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Breaking The DRAM Supercycle

Breaking The DRAM Supercycle

Graphic image depicting the demand of DRAM over time. Learn more about this here at Sourcengine and see how this marketplace can help you with those tough, electronic component procurement needs.

DRAM Supercycle Over Thanks To External Forces

DRAM prices continue to be sky-high, but supply and demand are evening out and external pressures are being mounted on manufacturers’ prices. What does this mean? The shortage and price escalations are (finally) at an end.

Shortages - Over!

Having lingered for two years now, this has been the longest shortage of DRAM ever. But manufacturers’ CAPEX investments in new factories and technology are being felt and fulfillment rates are up. In 2017, fulfillment rates averaged around 60-70%, forcing OEMs and EMSs who needed parts to the open market and paying higher spot prices. This in turn pushed spot prices up and made allocating to the open market more attractive to manufacturers, which led to lower quantities available for contracts, which pushed more OEMs/EMSs to the open market, which… you get the idea. In the last couple of months, however, fulfillment rose to 90%.

Increased fulfillment isn’t the only thing narrowing the gap between supply and demand, though. Companies burned by low fulfillment over the last two years, over forecast and ordered more components than they needed, hoping to get about the right amount fulfilled. Now they’re getting all of those orders in and their problem has turned from a shortage to excess. What to do with excess parts? Put them on the open market (pushing spot prices down) or store them for the next production run. Either way, OEMs/EMSs are ordering less from the component manufacturers on their next order. Demand is lowered, supply is increased, and the shortage goes away.

The DRAM Supercycle demonstrates why memory prices are increasing
The DRAM supercycle. Low contract fulfillment rates push buyers to the open market, increasing spot prices and incentivizing additional allocations to the open market, further reducing contract fulfillment.

Price Escalations - Over!

Component manufacturers are currently enjoying historically high profit margins on DRAM. Manufacturers are always advancing technology, both in terms of production and product. The more advanced the tech, the higher the yield (in this case, more gigs of memory produced at a lower cost). With a healthy amount of competition, these savings would be passed along to customers. DRAM, however, is produced by just three main companies: Samsung, Micron, and SK Hynix, who combined control about 97% of the market. They’ve kept prices as high as the market will bear. There’s a word for that: price fixing.

A class action lawsuit has been launched against the three companies by Hagens Berman. Those who have been in the industry long enough may recognize that firm as the same that successfully won a similar case against DRAM manufacturers in 2006. There’s no reason to suspect they won’t be successfully again. At the same time, China’s Anti-Monopoly Bureau has been doing its own investigation and has directly “asked” the manufacturers to lower their prices. Manufacturers don’t want to lose the large Chinese market, so at least some form of compliance is extremely likely.

The smart, easy play for Samsung, Micron, and SK Hynix is to stop pushing prices higher. This will quiet much of the noise about price fixing while they continue to enjoy high profit margins. Plus, as described above, the shortage is effectively over and wouldn’t have supported many more price increases anyway.

Chinese regulation and new factories are cracking the DRAM supercycle driving prices down
External forces are breaking the DRAM supercycle by increasing fulfillment and pushing against price increases.

Prices - Still High

DRAM is still controlled by an oligopoly and will be for at least a couple more years (the earliest estimates for when Chinese DRAM production will begin are for 2020). Manufacturers will do their best to keep from flooding the market and pushing prices down beyond what’s already happened with OEMs/EMSs who over forecast.

So there you have it. The shortage is over! Prices will stop climbing! Costs are… still up there! Hey, two out of three ain’t bad.

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